WILD SWIFT

WILD SWIFT

WE BELIEVE CREATING A SUCCESSFUL BUSINESS IS LIKE PLAYING MUSIC OR COOKING: IT’S SCIENCE AND ART.

You do not have predictable outcomes without a structured methodology (for ex. Disciplined Entrepreneurship Workbook by Bill Aulet, S.M.A.R.T. goals, or PROSCI). You must have mandatory skills (active listening, curiosity, empathy) to understand and help your customers. Choosing appropriate Software and Cloud Services  to support each aspect of the value chain is a pre-requisite. A clear, simple vocabulary is a must have to precisely prepare your story and regularly trigger emotions in your sales pitch. Business is not a solo game, so you need honesty to attract and lead a team of diverse talented people (read Healthy Business by JC Samuelian-Werve for details). AB testing is your friend, a customer journey is full of details to optimize. Remember that every good strategy has an expiration date. And finally, bear in mind that you don’t go far without fun.

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